Opening up cultural experiences for everyone

Organisation: HOME

Requirement: Ensure that the customer experience at this world class arts venue met objectives of audience satisfaction excellence and improving appeal and accessibility to new audiences

Approach: A programme of mystery shopping, user experience mapping and innovation workshops involving staff from all levels of the organisation led to validation of the customer experience and a series of operational and strategic improvements. 

Relationship: Project

Capabilities: Workshops. Persona Development. Journey Mapping. Experience Design. Sector Research. In-Depth Interviews