A review of the key UX research methods to help those considering conducting UX research to find the best fit for their needs. Talk to us about UX research and find out how we might be able to help.

The meat-free category continues to grow globally. Flexitarian was term we encountered when completing some qual research several years ago. Are we now all flexitarian? Some desk research into the meat-free category in the UK.

Getting to know your audience or customers better is how we are able to grow awareness of our organisations, products or services. Not all of this requires big investment and all of us need to start somewhere. Read more to find out how you might start this process.

Make it beautiful… as a species we’re attracted to beautiful things. We always wanted to make genuinely healthy products and nutritious products for our customers, but making them look beautiful at the same time makes them so much more attractive and is also why all of our packaging is transparent – we want you to see what’s inside.

n the first of this series, we’ve had a chat with Michael Price – Product and Marketing Director from inov-8. inov-8 are a brand that we’ve been familiar with/had a love for, for a while now. The global running shoe market was estimated at $64.30 billion* (£49.37 billion) in 2017 and not showing many signs of slowing down. inov-8 forged ahead into this market in 2001 with innovative approach, at first in the off-road and then later road, cross fit and weight training shoes.

We travelled down to Plant Based Live, a vegan food show, held at the Excel Centre in London. We like to get along to trade exhibitions and shows every once in a while, they’re always great places to get a view on a sector and develop insights, with new startups often present alongside more established brands. But it also gives you a sense of the pulse of a sector, what trends are emerging, who the customers are and what they’re looking for. It’s a great space to walk around and catch up with brand owners, talk about the challenges the market is facing and product or service developments in the sector.