Paul has spent 20 years helping clients shape powerful brand and communications strategies. After completing his doctorate in consumer behaviour he’s worked as a Strategy Director in a number of leading UK brand, advertising, digital and strategy agencies and held board level roles.
He’s helped brands and organisations as diverse as HSBC, first direct, The Scottish Government, Coors, Scottish Enterprise, Symingtons, Oxfam, Edinburgh Festivals and Home Manchester, as well as countless smaller brands and start ups, create more commercial value from their brand and communications.
In the field of healthcare he’s worked with The Scottish Government to reduce alcohol consumption, helped AXA PPP Healthcare educate its customers, promoted nutritional solutions for Nordic Group and helped dnalife create a global brand.
He’s a hands on researcher and believes there’s no substitute for getting out there and talking to real people to understand how to build experiences to meet their needs. He’s passionate about technology and innovation and how it can be creatively deployed to create experiences that meet those very real human needs.
He’s constantly immersed in art, culture and creativity, loves running, cycling, swimming, climbing, camping, cooking, foraging, campfires, exploring and biohacking.