Startups
“A ‘startup’ is a company that is confused about 1. What its product is. 2. Who its customers are. 3. How to make money.”
David McClure, 500 Start Ups.
Startups are not like PLCs or other established. Established companies know their market, know their business model and grow by becoming more effective at communicating it and delivering it. Startups are figuring out their world. That requires a creative approach to everything they do, from figuring out their audience to articulating their proposition to building their marketing capability.
We love helping startups find their path.
Download our guide to “make running a startup less confusing”
Here’s some ways we can help.
Planning, strategy and business model generation
Collaboration with your core team to nail down strategy, define or refine the model and shape the approach, whether that’s working with a blank canvas at the start of the process or helping to navigate the flip if things aren’t working.
Brand development
Start-ups don’t have time or resource for lengthy and protracted brand processes. We move fast to create a brand platform to connect with audiences and align the growing team behind a shared vision and purpose.
Investment stories and pitch decks
Start-ups don’t have time or resource for lengthy and protracted brand processes. We move fast to create a brand platform to connect with audiences and align the growing team behind a shared vision and purpose.
Building marketing capability
It takes a while before start-ups know exactly what marketing capability they need. But they still need to build audience and sales, fast. We bring C-Suite marketing acumen to the early stages alongside a hands on approach to finding what works. Then as the model becomes clearer, help recruit and support the right team of people for ongoing delivery.
UX research
Start-ups often create rapid feedback loops using data driven insights. But this can miss what is actually occurring with user behaviour. Incorporating UX research into agile development processes helps focus investment on the most impactful development.
Agile content creation
Creating content fast can be key to explaining the proposition, growing web traffic, building a community and establishing thought leadership. Content needs to be authoritative, relevant and on brand. But doing this while resources are limited and the approach is evolving can be challenging. We bring an agile and strategic approach to content creation to help gain traction fast.
Proposition / Flip research
A start-up works when it finds alignment between audience and proposition. Using rapid turn around qualitative research with users and non users can help gain clarity quickly on which elements of the proposition have most value, and why. And help to flip more effectively if things aren’t working by understanding how user needs could be met differently.
Some of our startup services
Start your Brand Story
Your brand story is the shop window of any current brand or organisation. Get yours off to a good start or restructure your existing one around strategic objectives.
Persona Workshop
Document your customer or audience personas effectively to give you a rich lens for service, brand or product development.
From: £1,200
In-depth Interviews
Want to know what key stakeholders really think about a service or product. We can ask the awkward questions avoiding you getting any egg on your face.